Helping you grow

Festive

This processing facility is located in Olifantsfontein (Gauteng). It has its own breeding and hatching operation and processing capacity of approximately 2.3 million broilers per week making use of a large number of contract growers to rear birds for slaughter.

Various well-known brands such as Festive, Goldi and SupaStar are marketed and distributed to the wholesale and retail sectors. Products are supplied to the QSR industry, most notably, Spur, Hungry Lion, KFC, Nando’s and the Famous Brands Group (Wimpy,Steers).

Meadow Feeds’ operations, situated in Randfontein and Delmas, supply feed to this integrated broiler operation.
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County Fair

This processing facility, located in Agter-Paarl (Western Cape), is a fully integrated broiler producer with a processing capacity of approximately 1.7 million broilers per week, including broilers supplied by Tydstroom on a contract grower agreement.

The abattoir supplies birds to a fresh and frozen further processing facility in Epping Industria. A wide range of products are marketed under the County Fair brand. The day-old chicks hatched and placed on the County Fair’s grow-out farms are supplied by its in-house breeding operations. Meadow Feeds, situated in Paarl, supplies all the poultry feed requirements.

County Fair is the leading supplier of fresh chicken in addition to producing other top-quality formats such as frozen and value-added products to the local Western Cape market, as well as to regions nationally, giving it an expansive distribution footprint.
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Mountain Valley

This processing facility, situated in Camperdown (KwaZulu-Natal), provides Astral with a strategic fresh processing presence in KwaZulu-Natal, processing 0.2 million broilers per week.

Meadow Feeds, situated in Pietermaritzburg, supplies feed to Mountain Valley. Mountain Valley has an important role to play within the local community, contributing to job creation and employment in KwaZulu-Natal, and is proud to deliver first-choice quality products to the local consumers in the region.
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Meadow Feeds

Since 1942, Meadow Feeds has been supplying safe, superior quality feed to livestock producers, making it our mission to deliver more than just feed throughout Southern Africa, utilising our experience and expertise to earn the trust of generations of farmers who are committed to putting wholesome food-on- tables.

Meadow Feeds supports consumers’ increased awareness and demand for ethical practices, leading to safer food and product quality guarantees. This is increasingly relevant to modern agriculture, with commercial and emerging farmers demanding the very best in animal feed. The application of world-class technology, production standards in feed safety, and production methods ensures that Meadow Feeds delivers what farmers require most – good value, safe feed and superior yields.

Our seven well-situated mills use sophisticated automation and control systems, facilitating precise operations and the blending of the correct ingredients at formulated levels.
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National Chicks

National Chicks conducts business as an international supplier of day-old chicks and hatching eggs to the Astral group and to non-integrated independent operations in the sub-Saharan Africa region.

Operating throughout as a customer-focused organisation, National Chicks adopts disciplined technical and service-oriented processes that deliver superior quality products to customers.

As one of the leading suppliers of day-old chicks to the industry, we carefully coordinate logistics to ensure that our products are delivered hygienically, securely and stress-free to their destination. We achieve the above through the passion and dedication of our experienced and committed employees.

Our employees have many years of practical experience and continually strive to deliver the very best in eggs and day-old chicks to our customers throughout southern Africa.
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Ross Poultry Breeders

Ross Poultry Breeders is the sole distributor and supplier of the Ross 308 parent stock to the South African broiler industry.

In close association with Aviagen, the global leader in poultry genetics based in Scotland, Ross Poultry Breeders continually develops and implements progressive biosecurity and production processes to ensure the delivery of disease-free parent stock to the South African poultry industry.

Our strategic partner Aviagen’s international experience and technological expertise in the best-of-breed arena are key to our success. With great-grandparent stock from Scotland and refined through two generations, the business requires intense focus on quality and biosecurity processes.

The supply and distribution of Ross poultry genetics in South Africa is secure.
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Central Analytical Laboratories

Central Analytical Laboratories offers a diverse range of laboratory analyses to the animal feed industry. Employs the latest instruments and methods to provide the best possible service to its client base.

With access to international method databases and through technology partners, the dedicated team provides a comprehensive range of scientific tests.

Our ISO 17025 accredited serology laboratory utilises international kits in a custom-designed automated laboratory.
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Tiger Animal Feeds

Tiger Animal Feeds is a leading animal feed supplier in Zambia. Its world-class range of feeds, strong distribution network, and on-site nutritional service have greatly contributed to the growth and profitability of farmers and the establishment of new farmers through training and after-sales support programmes.

All products conform to the quality assurance standards of the Zambian Bureau of Standards and are backed by an array of quality assurance systems.
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Earlybird

The Earlybird story began in 1968 as a small farming operation in Standerton, driven by a vision to provide South African families with high-quality, affordable poultry while uplifting surrounding communities. This humble beginning laid the foundation for Astral Foods, one of southern Africa’s leading integrated poultry producers, featuring brands like Goldi Chicken and County Fair.

Now, building on this rich heritage, Earlybird is stepping out as a premium standalone brand within the Astral Foods stable, offering superior quality lifestyle food products. Their new range includes Superior Southern Style Crumbed Chicken in thighs or strips, pre-cooked and perfect for oven baking or air frying, designed for modern consumers who value both convenience and quality in their meals.
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