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Role purpose:

To support the Marketing Team in daily functions with a focus on managing administrative responsibility related to branding and marketing activities. It includes handling aspects of internal marketing, promotional material, arranging in-store demonstrations, website maintenance, social media content management, design management, agency management, and classic marketing activities. This person will assist the Marketing Manager in driving all brand communication functions.

Qualifications:

• A relevant degree or diploma in Marketing or similar (i.e. B.Com Marketing Management) 

Experience:

• A Minimum of 5 years’ experience in a Marketing role
• FMCG Experience (Advantage) 

Responsibilities:

Brand Strategy:

• To implement the brand strategy in line with the business vision to enhance brand positioning within the market.
• To manage the brand identity in line with brand and company values
• To maintain brand architecture
• Agency project briefs

Social Media:

• Website and social media management
• Internal communication   
• Employee value proposition

Market Campaigns & Communication:

• Execute and deliver on marketing campaigns to promote brand awareness within the market
• Assist with key activations (In-store promotions, trade activities, customer events)

Market & Competitive Analysis:

• Conducting market research and analysing consumer insights to identify opportunities and challenges in the market
• Monitoring competitor activities and industry trends to adjust brand strategies accordingly and maintain a competitive edge.
• Monthly tracking of advertising and reporting

New Product Development:

• Assist NPD in the development of new product packaging & update of existing artwork
• Assist in the execution of new product launches

 

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