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MAIN RESPOSIBILITIES

Digital Marketing

• Plan digital programmes and campaigns : online marketing campaigns, google ads, social media ads
• Oversee all existing company social media accounts – Facebook, Twitter, YouTube and any new platforms identified
• Develop engaging, creative, and innovative content for regularly scheduled posts, aligned to the marketing roadmap, and Orange Botswana’s strategic initiatives.
• Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand message – CSR and HR
• Grow our social media followership: Facebook, Twitter , YouTube , Instagram
• Coordinate a social media ambassador program with staff, EXCO and other key stakeholders, to expand Orange Botswana’s social media reach
• Develop digital campaigns that drive engagement, conversions, traffic, or revenue. These campaigns are to tie in with overarching goals of the organization and include one or more digital channels
• Analyse social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement

PR

• Formulate PR and Digital plans and strategies
• Manage media relations and requests
• Plan and supervise PR events
• Develop effective PR plans using appropriate strategies and tactics
• Organize and coordinate PR activities
• Liaise with the Communications and Corporate Teams to ensure consistency in promoting the Orange Botswana corporate image
• Measure and produce reports on PR KPIs and each PR campaign
• Write and produce content for internal and external communication material press releases, newsletters, posts, presentations, and letters
• Drive Staff engagement by planning & supporting internal communication and activities.

Track Media Coverage

• Keep track of the brand and companies’ media coverage – Reports.
• Develop or use performance metric to monitor how successful the brand & companies’ PR activities are in collaboration with the agency.
• Use analytics software to look for trends, monitor social media sites for customer feedback.

Improve Media Partnership & Relations

• Increase the brand and company’s exposure through develop strategic partnerships with media.
• Facilitate the resolution of dispute with the public or external vendors.
• Present solution in times of PR Crisis.
• Plan and supervise press conferences, media preview events, business events and engagements.
• Determine which events to attend as key stakeholder, speaking opportunities for Orange CEO etc.

Lead Design and Visual Content Creation:

• Create, and/or manage a consultant to create, and maintain Orange Botswana’s graphics and materials 
• Manage the image/graphic acquisition and files for all of Orange Botswana’s staff and key stakeholders to use
• Maintain a consistent voice and look throughout all Orange Botswana’s social media communication designs, ensuring brand standards are followed
• Responsible for organising, indexing and maintaining the internal photo and video library
• Have a priority list of photo-shoots required each season and coordinate all logistics

Reporting:

• Track social media paid outreach expenses and other assigned project expenses to ensure projects stay in budget.
• Manage PR budget
• Lead analysis, conduct testing, derive insights, and convert data into actionable reports and outreach efforts to inform staff and Management to guide continuous improvement of social media campaign results.
• Provide training for staff, EXCO and other key stakeholder on tools and social media best practices.
• Engage and manage external partners as desired to help support your individual work plan.

Academic Qualification:

• Marketing/Communications/ Journalism Degree or Equivalent.

Minimum experience:

• 3 years in the Social Media/ Marketing /Journalism field

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