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Position Purpose

To create platform-relevant digital content that brings the Company's brands, products, services, people and customer experiences to life. The role leads video-first and digital content creation, supports social media execution and uses performance insights to improve engagement, customer response and Marketing results.

The role works closely with the Marketing & Design Coordinator and Marketing Executive across both TrenTyre Namibia and Tiger Wheel & Tyre Namibia brands.

KEY PERFORMANCE AREAS

Video, Reels, TikTok and YouTube

1. Develop original short-form and long-form video ideas for TikTok, Instagram Reels, Facebook Reels, YouTube Shorts and YouTube.
2. Plan, film and edit platform-native video content using strong hooks, pacing, captions, audio, movement, transitions and clear calls to action where relevant.
3. Capture products, vehicles, branches, staff, customers, events, activations and on-site activities in a professional and engaging way.
4. Develop simple scripts, storyboards, shot lists and content concepts before larger shoots.
5. Direct staff or other participants during content shoots and assist them to feel comfortable on camera.
6. Be comfortable appearing on camera or recording voice-overs when required.
7. Identify relevant trends and adapt them appropriately for the Company's brands without weakening brand credibility.
8. Repurpose strong content into multiple formats where appropriate rather than simply reposting the same execution everywhere.

Digital Content, Design and Photography

1. Create digital-first social media creative including video covers, thumbnails, carousels, Stories, motion content and supporting artwork.
2. Support the Marketing & Design Coordinator with static social media designs and campaign artwork when workload or campaign needs call for shared creative support.
3. Capture and edit high-quality photographs for products, vehicles, branches, events, staff and customer-related content.
4. Use appropriate professional design, image-editing and content production tools confidently.
5. Apply strong design principles including hierarchy, typography, spacing, contrast, image quality and mobile readability.
6. Maintain organised raw footage, project files, edited content, photographs and final approved assets.

Social Media Planning and Publishing

1. Contribute video, trend-led, engagement and digital-first ideas to the monthly social media content planner across all brands.
2. Work with the Marketing & Design Coordinator to create a balanced content mix across promotional, product, service, educational, customer, branch, lifestyle and entertaining content.
3. Write captions, hooks, scripts and calls to action for assigned content.
4. Schedule and publish assigned approved content accurately and on time using the Company's approved publishing tools.
5. Support community management by monitoring comments, messages, questions and reputation issues and escalating where required.
6. Check all assigned content for correct dates, prices, contact details, branch information, product names, links and promotion mechanics before publication.

Digital Marketing and Performance

1. Support Meta Ads and Google Ads activity through digital creative, copy, campaign setup support, monitoring and basic optimisation where required.
2. Apply basic SEO principles to digital content, website copy and local search activity.
3. Support Google Business Profile optimisation through suitable content, images, posts and accurate information.
4. Track social media and digital campaign performance using relevant platform analytics and Google Analytics 4 where applicable.
5. Monitor meaningful indicators such as engagement, video retention, clicks, click-through rate, enquiries, leads, conversions and campaign cost where data is available.
6. Recommend what content, format, platform, audience or creative approach should be improved, repeated, tested or stopped.

Campaign, Branch and Event Support

1. Support Marketing campaigns from planning through launch, reminders, final push and close-out.
2. Attend branches, customer sites, events and activations to capture content and support Marketing execution when required.
3. Take the lead on event and activation content capture while working with the Marketing & Design Coordinator on artwork, production and logistics.
4. Turn branch visits, activations and campaign moments into useful content across relevant digital platforms.
5. Identify missing information or execution risks early and raise them with the Marketing Executive.

Brand Standards, Teamwork and Self-Management

1. Apply approved brand identities, tone of voice, visual standards and Marketing guidelines consistently across all work.
2. Keep each brand visually and verbally distinct while maintaining overall Company quality standards.
3. Work closely with the Marketing Executive, Marketing & Design Coordinator, branch teams and other stakeholders.
4. Take ownership of assigned work and follow through without repeated reminders or detailed instruction at every step.
5. Share creative workload with the Marketing & Design Coordinator when priorities change while retaining primary ownership of video-first and digital content.
6. Continuously develop knowledge of social media platforms, content trends, AI tools, digital analytics, automotive Marketing and the Company's products and services.
7. Perform any other reasonable Marketing duties and responsibilities as required by the Marketing Executive or management.

KEY PERFORMANCE MEASURES

1. Quality, originality and brand compliance of video and digital content produced.
2. Consistent production of useful TikTok, Reels, YouTube, photographic and digital content across the required brands.
3. On-time completion of assigned content, campaigns and Marketing tasks.
4. Accuracy of published information including prices, dates, branch details, links and promotion mechanics.
5. Improvement in content engagement, video retention, clicks, enquiries, leads or conversions where measurable.
6. Ability to turn Marketing briefs into completed work with limited supervision.
7. Quality and usefulness of digital performance reporting and optimisation recommendations.
8. Positive contribution to shared team workload and campaign execution.

SKILLS AND EXPERIENCE REQUIRED

1. Strong creative thinking and practical experience creating TikTok content, Instagram and Facebook Reels and Stories, YouTube Shorts and other social-first video content.
2. Strong practical video production, photography, graphic design and image-editing capability.
3. Strong copywriting, spelling and proofreading skills.
4. Good understanding of Facebook, Instagram, TikTok, YouTube, LinkedIn and Meta Business Suite.
5. Working knowledge of Meta Ads, Google Ads, Google Business Profiles, SEO and digital analytics.
6. Good communication, time-management and interpersonal skills.
7. Ability to work independently, take ownership and manage several brands, projects and deadlines.
8. Strong attention to detail and ability to check own work accurately before submission or publication.
9. Willingness to travel to branches, events, activations and customer sites when required.
10. A minimum of 2 years' relevant experience in digital Marketing, social media, content creation, multimedia, design or a similar environment.
11. Automotive, retail, multi-branch or consumer Marketing experience would be an advantage.
12. A portfolio demonstrating personally created video, social media, design and/or photography work must accompany the application.

TECHNICAL & CREATIVE PRODUCTION SKILLS

1. Strong practical proficiency in professional video-editing software such as Adobe Premiere Pro, DaVinci Resolve, CapCut or similar.
2. Ability to create polished short-form and longer-form video content including captions, audio, transitions, pacing, storytelling and platform-specific formatting.
3. Proficiency in graphic design and image editing using Adobe Photoshop, Adobe Illustrator, Canva Pro or similar professional tools.
4. Experience with Adobe After Effects or other motion graphics software would be a strong advantage.
5. Ability to capture quality video and photography using mobile and/or camera equipment with a good understanding of framing, lighting and audio.
6. Ability to create content from concept through to final execution including idea development, scripting, filming, editing and export.
7. Ability to prepare and export content correctly for TikTok, Instagram, Facebook, YouTube and other digital platforms.
8. Ability to work efficiently with raw footage, project files, audio, graphics, images and multiple content formats.
9. Demonstrated practical capability must be supported by a portfolio of previous work.

QUALIFICATION REQUIRED

• Grade 12 (Matric).
• Driver's Licence, Code 8.
• A relevant diploma or degree in Marketing, Digital Marketing, Communications, Media, Graphic Design, Multimedia or a related field would be an advantage.
• Strong proven practical experience may be considered in place of a formal tertiary qualification

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