This vacancy has been closed.

Closing Date: 31 July 2023
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Mobile Market Offers Coordinator  Gaborone
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Main duties:

  • Coordinate the development, management of Mobile offers and services for the B2B and contract market.
  • Management of B2B Mobile offers life-cycle specifically on the pre-launch analysis, launch and life management phases.
  • Identify market demands, develop pricing strategies ,offer positioning, set sales volume and revenue targets to achieve return on investment.
  • Develop offers and ensure the successful implementation of B2B and contract offers in line with marketing plan and the budget ambitions.
  • Define the corporate market segmentation.
  • Define the best-of-the-breed offers for B2B and contract customers according to the market segmentation.
  • Manage customer surveys and market sizing research for B2B and contract offers. 
  • Support Sales team to build customized solution for customers.
  • Organize competitive watch activities of customers and competition.
  • Provide analysis and benchmark of competitors’ activities and market analysis.
  • Ensure the delivery of validated marketing specifications to support B2B and contract offers solutions to be launched.
  • Identify and drive initiatives to support delivery of post-paid, ISP and corporate budget targets (customer base, churn, ARPU, AUPU).
  • Monitor the key performance indicators of corporate offers launched.
  • Work closely with Finance to ensure pricing of all offers and products is in line with profit margins.
  • Communicate (to different departments) the launch dates and roadmap of the corporate offers to be launched.
  • Define communication guidelines (ATL and BTL) together with communication team.

Required skills:

  • Strong and relevant experience in B2B either in Sales or Marketing.
  • Computer literate (MS Office).
  • Excellent interpersonal, oral and written communication skills.
  • Creative.
  • Proactive.
  • Project management and organizational skills.
  • Corporate market knowledge.

Academic Qualifications & Experience:

  • Marketing/Business/ICT Degree or equivalent.
  • 3 years experience in the marketing field.


 

Closing Date: 31 July 2023